PGDBM Marketing Management Sem 2nd Paper II 2020 Jammu University

 PGDBM Previous Year Papers Marketing Management Sem 2nd  Paper II 2020 Jammu University

 

UNIT - I

According to you, Which is the best orientation that the companies should have towards market places and why?

What is marketing Myopia ? How it affects the marketing activities of an organization? Differentiate between market and marketing.

UNIT - II

Explain as length the various stages of consumers buying process.

Explain giving examples the various factors that affect consumer behaviour.

UNIT - III

Explain in detail the steps involved in marketing research process.

What are the different types of marketing research? Explain the steps to be followed for thedevelopment of the questionarie.

UNIT - IV

What are the various factors that affect the pricing decisions of an arganization? What are the different pricing methods?

Explain the different stages of new product development process.

UNIT - V 

What is retailing? How is it different from wholesaling? What are the major channel design decisions?

Discuss the concept and importance of promotion. Discuss various methods of sales promotion. 

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